Video by Envoy Portfolio


Our ideas? Infinite. Our potential? Limitless. Every day, we try something new. We are curious, adventurous, dynamic. We are committed to change.


But we’re not about moving on; we’re about moving forward. We want more, not more of the same. More ideas. More creators. More perspectives. And more opportunities to showcase them. 


We are here to push that potential, not limit it. To open doors and break down walls. To embrace innovators and dreamers. To shift towards a brighter future.

. . . . .


Shift Retail Lab at VCU is a multifunctional retail space where past and present VCU students can showcase their work to gain insights and test their products, services, and ideas with real world customers. 


Construction of Shift Retail Lab is made possible thanks to a partnership with Hourigan Group. Branding created by students from VCU Brandcenter.


SHIFT Summer Showcase [View Image]


Have a product/service/idea that you want feedback on? Apply to be featured at our Summer SHIFT Showcase where you will be able to display your product/service/idea and interact with customers to take your product/service/idea to the next level.

Apply Now [View Image]


Join us and take a look at the future with the first showcase of the SHIFT Retail Lab! This showcase is open to students, faculty, investors, and community members seeking to network, strengthen, and support Richmond's entrepreneurial ecosystem. The Retail Lab supports VCU’s growing culture of student entrepreneurship. All are welcome and we hope to see you there!  

Register [View Image]

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