Virginia Commonwealth University [View Image]School of Business

Headshot of Van Wood [View Image]

Van Wood

Philip Morris Chair in International Business

Area: Marketing

  • Snead Hall
  • 301 W. Main Street
  • Box 844000
  • Richmond, VA, 23284-4000
  • Office: B4102
  • Alternate Website: WWW.CIBA.VCU.EDU


  • Globalization
  • Int'l Market Analysis
  • Global Marketing Strategy


  • Globalization, International Market Selection Processes/Methods, Resource Expenditure Strategies in International Markets, Sustaining Long-Term Competitiveness in International Markets
  • Globalization and its implications for International Business Opportunities

    Sustainability Issues in Business

Profile of Van R. Wood (Ph.D.) – June 2020

Van R. Wood (Ph.D.)
Professor of International Marketing
Philip Morris Endowed Chair in International Business
Virginia Commonwealth University
Richmond, Virginia 23284-4000
Cell: (804) 828-1746, E-mail:
Van Wood (Ph.D.) is a specialist in international business having spent over 30 years involved in global marketing and trade. Dr. Wood was educated at the United States Merchant Marine Academy (spending one year as an officer aboard a U.S. merchant vessel with port destinations of Japan, South Korea and Hong Kong), the University of Washington (B.A. - Marketing 1973, M.B.A. - International Business 1975), and the University of Oregon (Ph.D. - International Marketing 1982). His teaching, research and consulting focus on “globalization” and the selection and development of international markets. He has traveled and worked in over one-hundred and ten countries.

His experience in the field of international business began with his work in Chile from 1975 through 1979, where his association with the firm CIDEME led to extensive international business with organizations headquartered in the U.S., Europe, Japan, Middle East, and Latin America.

Dr. Wood spent 12 years at Texas Tech University (1982 - 1994) where he developed international programs, conducted international research, and guided seminars on global business strategies. He has consulted and presented his work in the Middle East, Europe, Asia, Africa, Australia, Russia and North, Central and South America.

He accepted the Philip Morris Endowed Chair in International Business at Virginia Commonwealth University (VCU) in 1994, where today he continues his international work. He has produced and moderated 25 Annual International Forums during this period each with a unique international business focus. He is the Director – VCU School of Business Center for International Business Advancement (CIBA –

Dr. Wood has been awarded grants to develop international programs from the Ford Motor Company, General Motors Corporation, the Fulbright Commission, World Bank, the U.S. Department of Education, the U.S. Department of Commerce, Virginia Commonwealth University, Texas Tech University, the Virginia Economic Development Partnership (VEDP), the Virginia Wine Board and other institutions. He is a past President and a long-term member of the Virginia International Business Council Board of Directors. He has also served on the Virginia World Trade Conference Planning Committee; the Greater Richmond Chamber of Commerce - VCU International Business Certificate Program Committee; the Virginia Hispanic Chamber of Commerce and the Virginia Asian Chamber of Commerce Advisory Board. He is the recipient of Virginia Commonwealth University’s School of Business “Award of Excellence - 2000” for outstanding research, teaching and service; the School’s “Award of Distinguished Teaching 2006,” for innovative and exceptional pedagogical achievement, and the School’s “Distinguished Service Award 2010, 2013 and 2018” for exemplary service both to the VCU and its outside communities. In 2014 Dr. Wood was awarded the Virginia International Business Council’s (VAIBC) “Global Excellence Award”, which is bestowed upon the "person who has materially contributed to the promotion of world trade in Virginia." In 2009 and 2018 he respectively received the Virginia Asian Chamber of Commerce’s “Outstanding Lifetime International Trade Educational Services to Small Business Award,” and an award for “Dedication and Distinguished Service to the Community.”

Dr. Wood’s research focuses on correlates of international business success. He has published over 130 articles in numerous scholarly and practitioner focused journals and conferences proceedings including the Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, International Marketing Review, Journal of Business Research, and the IIE Networker (Institute of International Education – Bi-annual Journal for International Education Professionals). His most recent work has focused on – Africa: The Big Emerging Continent.

Professional Memberships

  • Various Organizations as noted below. (January 1, 1980 - Present).

Awards and Honors

  • Virginia Commonwealth University, School of Business, "Distinguished Service Award," (for innovative and outstanding service to Virginia Commonwealth University, the VCU School of Business and the Community At-Large) - 2018, VCU School of Business. (February, 2018).
  • Virginia Commonwealth University’s School of Business “Award of Excellence - 2000” for outstanding research, teaching and service, VCU School of Business. (March, 2000).
View graphic versionView graphic version