George Lincoln Rockwell, Richmond, Va., July 4, 1963 [publicity flyer]



George Lincoln Rockwell, Richmond, Va., July 4, 1963 [publicity flyer]


A flyer promoting an appearance by George Lincoln Rockwell, founder of the American Nazi Party, in Richmond, Virginia on July 4, 1963. The rally was to intended to motivate opposition to the March on Washington that would take place on August 28, 1963. Rockwell spoke in front of City Hall in Richmond.

Rockwell's white supremacist activism was influenced by Senator Joseph McCarthy. Rockwell equated "race-mixing" with Communism. He was also anti-semitic.

Rockwell ran an unsuccessful campaign for Governor of Virginia in 1965. Mills E. Godwin, Jr. won the governorship with 296,526 of the 562,789 votes cast. Rockwell received 5,730 votes, coming in fourth behind Godwin, A. Linwood Holton, Jr. and William J. Story Jr.

Rockwell was murdered in 1967 by a recently expelled member of the American Nazi Party.

This flyer was folded in half for distribution. The two half-sized images appeared on the outside. Once opened, there were three full-sized pages of text inside.


Aubrey Brown Jr. personal papers collection. March on Washington 1963 digital collection. Special Collections, William Smith Morton Library, Union Presbyterian Seminary




Union Presbyterian Seminary Library


The copyright and related rights status of this Item has been reviewed by the organization that has made the Item available, but the organization was unable to make a conclusive determination as to the copyright status of the Item. Please refer to the organization that has made the Item available for more information. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use.


Learn more:
Backlash to Reform: Hatred and Extremism, Social Welfare History Image Portal
Miller, M.E. (2017). The shadow of an assassinated American Nazi commander hangs over Charlottesville. The Washington Post (August 21, 2017).
Roosevelt, E. (1939). Keepers of Democracy, from The Virginia Quarterly Review (Winter 1939), Social Welfare History Project
Hansan, John E., March on Washington, D.C. for Jobs and Freedom August 28, 1963, Social Welfare History Project
The March (1963) [film], Social Welfare History Project
March on Washington for Jobs and Freedom [publicity flyer], Social Welfare History Image Portal


“George Lincoln Rockwell, Richmond, Va., July 4, 1963 [publicity flyer],” Social Welfare History Image Portal, accessed September 25, 2021,