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Strategic Enrollment Management and Student Success

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2021-2022

Mass Communications with a concentration in public relations, Bachelor of Science

VCU

Community college:
Associate of Science: Mass Communications (John Tyler Community College)
John Tyler Community College [View Image] John Tyler Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.

Career opportunities

The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.


The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service. 


The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.


The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.

Bachelor-level job titles
  • Art Director
  • Broadcast News Analyst
  • Development/Fundraising Manager
  • Digital Specialist
  • Grant Writer
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Radio and Television Announcer
  • Videographer
  • Visual Effects (FX) Artist
Graduate and professional level job titles
  • Copywriter
  • Creative Brand Manager
  • Director of Digital Media
  • Experience Designer
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu


Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • STAT 208 or STAT 210
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA, 2.5+ major GPA

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
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2021-2022

Mass Communications with a concentration in public relations, Bachelor of Science

John Tyler Community College (Associate of Science: Mass Communications)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Attend Tyler orientation
  • Register for SDV 100.
  • Be prepared for academic challenges in your ENG and MTH classes. Visit the Academic Resource Center on either campus.
  • Schedule an appointment with your academic advisor each semester and cultivate relationships with your professors.
  • Log into Navigate and view its features to help you on your pathway.
  • Apply to the John Tyler Pathways Program.
  • Attend diversity-focused events on campus or in your community.
  • Identify a mentor in a diversity organization.
  • Create LinkedIn profile.
  • Get involved with a student or professional organization.
  • Explore the community college’s iGrad Job Genius Search Engine to look into building a career and financial future.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to public relations through the career coach.
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Create, upload and update your resume to the College Central Network.
  • Understand how you will fund your education by taking advantage of free Financial Aid counseling.
ExperienceYear 2
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to public relations: International Public Relations Association (IPRA), The Public Affairs Council.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Become familiar with OMSA at VCU.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Attend Tyler orientation
  • Register for SDV 100.
  • Be prepared for academic challenges in your ENG and MTH classes. Visit the Academic Resource Center on either campus.
  • Schedule an appointment with your academic advisor each semester and cultivate relationships with your professors.
  • Log into Navigate and view its features to help you on your pathway.
  • Apply to the John Tyler Pathways Program.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus or in your community.
  • Identify a mentor in a diversity organization.
GET REAL EXPERIENCE
  • Create LinkedIn profile.
  • Get involved with a student or professional organization.
  • Explore the community college’s iGrad Job Genius Search Engine to look into building a career and financial future.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to public relations through the career coach.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Create, upload and update your resume to the College Central Network.
  • Understand how you will fund your education by taking advantage of free Financial Aid counseling.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to public relations: International Public Relations Association (IPRA), The Public Affairs Council.
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Become familiar with OMSA at VCU.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
GET REAL EXPERIENCE
PREPARING FOR LIFE AFTER COLLEGE

Course equivalent
Major map compass icon [View Image]
2021-2022

Mass Communications with a concentration in public relations, Bachelor of Science

John Tyler Community College (Associate of Science: Mass Communications)

John Tyler Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
MTH 154Quantitative ReasoningMATH 1313General education
CST 100Public SpeakingSPCH 1213Elective
HIS 121United States History to 1877HIST 1033Major (Ancillary)
Foreign LanguageForeign Language 101 or elective (take elective course if successfully completed through the third level of a foreign language in high school).VCU equivalent3General education
ENG 112College Composition  IIUNIV 2003General education
MTH 245Statistics ISTAT 2103Major (Ancillary)
CST 114Survey of Mass MediaMASC 1013Major (Ancillary)
HIS 122United States History Since 1865HIST 1043Major (Ancillary)
Foreign LanguageForeign Language 102 or elective (take elective course if successfully completed through the third level of a foreign language in high school).VCU equivalent3General education
CST 228Writing Across MediaMASC 2033Major
PLS 135U.S. Government and PoliticsPOLI 1033Major (Ancillary)
ENGAny 200-level ENG literature course (select 1)ENGL3Major (Ancillary)
Laboratory ScienceLaboratory science (select 1): BIO 101, CHM 101, CHM 111, ENV 121, PHY 101, PHY 201VCU equivalent4General education
Art electiveArt elective (select 1): ART 180, ART 208, PHT 164VCU equivalent3General education
CST 221Public RelationsMASC 2103Major
ECO 150Economic Essentials: Theory and Application Note: students can substitute ECO 201-202 but both courses must be takenECON 2XX3Major (Ancillary)
Transfer electiveTransfer electives: ACC 211, HLT 160, ITE 152, PSY 200, REL 230, SOC 200, SOC 268, BIO 102, CHM 101, ENV 121, PHY 101 (note: select ECO 202 if ECO 201 is taken).VCU equivalent7Elective
John Tyler Credits Transferred to VCU60
VCU courses
CourseTitleCreditsRequirements
Foreign language through the 102 level (if not completed at John Tyler). (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8General education (not waived by associate degree)
MASC 300Technical Prowess3Major
MASC 390Ethical Problems in Mass Media3Major
MASC 408Communications Law3Major
MASC 493Fieldwork/Internship3Major
MASC 499Career Minded3Major
MASC 333Public Relations Technical Writing and Media Relations3Major
MASC 335Multimedia Production for Public Relations3Major
MASC 336Social Media for Public Relations3Major
MASC 337Public Relations Strategy3Major
MASC 425Public Relations Research Methods3Major
MASC 439Agency3Major
MASCSelect two public relations electives from the approved list; see VCU advisor for course options 6Major
ENGL 304Advanced Writing3Major (Ancillary)
MASC 274Diversity in the Media3Major (Ancillary)
MGMT 310Managing People in Organizations3Major (Ancillary)
MKTG 301Marketing Principles 3Major (Ancillary)
POLI or ENGL__Upper-level POLI or ENGL writing course (ENGL 310, 393, 491)3Major (Ancillary)
ENGL ___Upper-level ENGL literature course3Major (Ancillary)
Open electives3Elective
Credits Completed at VCU60
Bachelor's degree total120
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