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Social media content strategist
- Phone: (804) 827-9946
- Email: email@example.com
Saher Randhawa has worked at VCU since 2016, but joined University Public Affairs in late 2020 as a social media content strategist. She plans and creates content for the main VCU social media sites, partners with departments on their universitywide social media goals and initiatives, and offers guidance and training for the numerous social media administrators across VCU. Randhawa’s main focus is in well-being, recruitment and retention of students and student affairs, but she also works on a variety of other projects that involve social media storytelling on platforms such as Instagram, Twitter and Facebook.
Previously, Randhawa worked as a program manager in the VCU Internal Medicine Department. Prior to that, she worked at VCU Facilities Management and the VCU Student Commons as the assistant director for event services, where she managed VCU’s scheduling system for events and space. In addition, she managed all the social media, marketing and communications for the Event Services unit. Randhawa has also served as VCU’s Staff Senate President from 2019-2021.
Randhawa will be a two-time VCU alumna in the summer of 2021. She received her bachelor’s degree in mass communications with a concentration in public relations in 2014 and is working toward completing a master’s in mass communications with a concentration in strategic public relations from the VCU Robertson School of Media and Culture. She is a member of the Public Relations Society of America and a member of the PRSA Richmond Chapter Diversity and Inclusion Taskforce.