This policy and the supplemental VCU Web Standards and Guidelines establish the general responsibilities for the development, management, and hosting of organizational websites and ensures consistency with standard visual elements in support of the VCU brand and university mission.
Noncompliance with this policy may result in disciplinary action up to and including termination. VCU supports an environment free from retaliation. Retaliation against any employee who brings forth a good faith concern, asks a clarifying question, or participates in an investigation is prohibited.
This policy applies to all university schools, programs and units including all university members and authorized affiliates responsible for the development, management and hosting of organizational websites.
The A to Z index is located on the VCU website homepage. It is an alphabetically ordered and searchable master list of public VCU websites.
A mobile-friendly site is a website which content is rendered in a manner that is easily readable for mobile devices, such as smartphones and tablet devices. It includes similar features found on a standard website, such as navigation, search options, and share functions.
Sexually explicit content as defined in Va. Code 2.2-2827 is any description of or any picture, photograph, drawing, motion picture film, digital image or similar visual representation depicting sexual bestiality; a lewd exhibition of nudity, as nudity is defined in Section 18.2-390 of the Code of Virginia; sexual excitement; sexual conduct or sadomasochistic abuse, as also defined in Section 18.2-390; coprophilia; urophilia; or fetishism.
Public websites that provide institutional information about the university in general (e.g., VCU homepage) or about an individual unit within the university (e.g., Office of Research and Innovation). A VCU organizational website tends to be mainly about VCU products or services.
A software system that provides website authoring, collaboration, and administration tools designed to allow users with varying knowledge of web programming languages or markup languages to create and manage website content with relative ease.
A website is a collection of web pages, including multimedia content typically identified with a common domain name, such as www.vcu.edu.
Altering or adjusting a website’s content, appearance, information architecture or overall presence in an amount exceeding 50% of the current website. This does not include dynamic or date-centered content such as blogs, news, or event type content.
The person who is responsible for the unit or the application on behalf of VCU. The sponsor is the executive officer in charge or their designee.
The person or group of people who are responsible for the operation and content of a VCU website.
VCU Technology Services in consultation with University Relations officially interprets this policy. Technology Services is responsible for obtaining approval for any revisions as required by the policy Creating and Maintaining Policies and Procedures through the appropriate governance structures. Please direct policy questions to the Department of Web Services within Technology Services.
Units can request an exception to this policy by submitting the Exception Request Form to Web Services. Units granted an exception to this policy assume all responsibility if a technical issue arises. Units granted an exception are required to submit a written plan to Web Services addressing how they will keep the website content current, in compliance with VCU Web Standards and Guidelines and ensure continuity in the case of employee turnover or technical failure.
This policy supersedes the following archived policies:
|3/17/2017||Organizational Websites, Management and Hosting|
No. Organizational websites cannot be granted blank exemption from this policy. Instead exemptions must be requested separately from each of the policy’s specific requirements, such as accessibility, branding, content, hosting, mobile-friendly, security/privacy, and Web Content Management System.
Website - The content is usually static, formal, and professional. Interactivity does not exist and there is only one-way communication. A website tends to be transactional and mainly about products or services.
Blog - The content is regularly updated, informal, and collective. Blogs are interactive, informative, and usually focus on department or customer issues.
Online Course Content - Online course content is designed as a “built” environment for learning. It’s constructed as an experience that can be followed sequentially and can be accessed throughout the designated time period.
Only VCU organizational websites are covered by the policy. Web pages intended primarily for restricted, internal audiences are excluded from this policy. Other web pages not covered by this policy include: