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College of Humanities & Sciences

Richard T. Robertson School of Media and Culture

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From the Director

Welcome to the Robertson School!

It's an exciting time to start your career in the media as mobile technologies and social networks are reshaping our media environments. As a student at the Richard T. Robertson School of Media and Culture you will be at the forefront of these changes and shape how we communicate with media audiences in the future. As a nationally accredited program, we take special pride in our small class sizes and the personal attention our award-winning professors give to our students.

The Robertson School is home to more than 900 undergraduate majors and minors and graduate students, who study the latest trends in advertising, public relations and journalism and get hands-on training to be ready for their future careers. Our graduates work at renowned news organizations like CNN, the Wall Street Journal and Reuters as well as at world-class advertising and PR agencies like Wieden+Kennedy, Mullen Lowe, The Martin Agency and Padilla. We are building on a network of more than 6,000 proud alumni.

Our innovative and diverse faculty, who have a mix of academic and professional backgrounds, will guide you in your studies and help you explore your interests. Whether it is in our award-winning news operations Capital News Service and VCU Insight, our nationally-recognized PR Agency or the annual pro-bono CreateAthon event, our signature programs will give you real-life experience in today's media. We are here to nurture your talents and create a collaborative learning experience for you. We also have a dedicated staff that will advise you individually on your path towards graduation and onward to your future media career.

We highly value and take pride in the diversity of our students, faculty and staff in the Robertson School and are at the forefront of addressing issues of diversity and media in a designated course and at regular events as part of our Speaker Series. We aim for our School to provide an inclusive and welcoming environment to everyone.

Our namesake Richard T. Robertson, who graduated from our advertising program and became a leader in the television industry, puts great emphasis on the fact that our graduates are ready on the first day of their first job to work as journalists, PR and advertising professionals. This is the daily mission of all of us here at the Robertson School.

Thank you so much for your interest in VCU and our School. I hope you'll enjoy clicking through our website and look forward to welcoming you at the Robertson School very soon! Please join us for our regular "Open House" or set up an individual visit to the School by simply emailing us

Marcus Messner, Ph.D.
Professor and Director
Richard T. Robertson School of Media and Culture
Virginia Commonwealth University

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