This is the preliminary (or launch) version of the 2021-2022 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

MKTG 657. Market Planning Project. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Pre- or corequisite: MKTG 671. This course is a comprehensive real-life, field-based research and strategic planning exercise. Students are matched with an organization that is interested in improving overall performance. Under the supervision of the instructor, the student team develops a global or domestic marketing plan for the client. The team functions as consultants to its assigned company.

Business, Master of Science (M.S.) with a concentration in marketing management

The Master of Science in Business with a concentration in marketing management offers students the opportunity to focus on conceptual and experiential dimensions of the business function of marketing with particular emphasis on branding, analytics, and gaining insights into consumers and the competitive environment.

Business, Master of Science (M.S.) with a concentration in finance

...655 Entrepreneurship MKTG 656 International Marketing MKTG 673...term Financial Management FIRE 657 Current Issues in...