The Department of Fashion Design + Merchandising has more than 300 students enrolled in two tracks: Fashion Design (BFA) and Fashion Merchandising (BA). The department is unique in that both programs are jointly housed, allowing design and merchandising students to learn about the fashion industry together. The mission statement for VCUarts Fashion is to prepare students for varied careers in the fashion industry, emphasizing analytic abilities, creative problem solving, and a global perspective. Another distinctive aspect of the program is our direct relationship with the VCUarts Qatar, our campus in Doha. The Department of Fashion Design + Merchandising is a university member of the Council of Fashion Designers of America (CFDA).
In the Bachelor of Fine Arts in Fashion, with a concentration in fashion design, you’ll learn to meld form and function by balancing your artistic creativity with the fashion market.
The Bachelor of Arts in Fashion, with a concentration in fashion merchandising, will shape your analytical abilities, problem-solving skills and global perspectives of the fashion world.
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Students in the Department of Fashion Design + Merchandising have opportunities to study abroad all over the world while earning credit towards their degrees.
An internship is one of the best experiences a student can have during their undergraduate studies. Internships provide hands-on, on-site learning and help students build their professional network.
Our fashion design alumni currently work for such companies as Ralph Lauren, GAP, Ports 1961, TARGET, Macy’s, SEARS, Victoria’s Secret, Nordstrom, Jonathan Saunders, Under Armour, and Ann Taylor. Merchandising alumni can be found at Louis Vuitton, Vogue.com, Hanesbrands, Fashion Snoops, Haddad Brands, Urban Outfitters, GUESS, Ippolita, One Kings Lane, Nordstrom, MAC Cosmetics, Belk, American Eagle, French Connection, New York and Company, and SAKS 5t Avenue.