VCU’s strategic plan is Quest for Distinction. It is not italicized.
The university’s brand tagline is “Make it real.” When standing alone or ending a sentence, it takes a period. When occurring at the beginning or in the middle of a sentence, it does not. Do not use quotes or capitalize generic references.
- Shannon’s internship experience underscores a key message of VCU’s branding campaign, “Make it real.”
- “Make it real” is a branding program that will help raise regional and national awareness of the university’s high-caliber academics and unique, spirited culture.
- Partnering with Dominion on a microgrid project is just another example of how we make it real.
For editorial rules on VCU Health, please go to the VCU Health brand site.
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