VCU Business Services

Our Team

Organization ChartDiane Reynolds, CASP [View Image]

Diane Reynolds, CASP

(804) 828-3430

Assistant Vice President for Business Services

Diane L. Reynolds serves as the Assistant Vice President for Business Services for Virginia Commonwealth University and leads the management teams for Business Services. She and her staff strive to provide service excellence every day to students, faculty, staff, and visitors of Virginia Commonwealth University. Diane holds a Bachelor of Science degree in Marketing as well as an MBA, both from Virginia Commonwealth University. She is a scholar of the 2001 inaugural Grace E. Harris Leadership Institute for emerging leaders and served as President for the National Association of College Auxiliary Services, East Region. Diane currently serves as Past President for the National Association of College Auxiliary Services organization.Dan Young [View Image]

Dan Young

(804) 828-2407

Director of Finance

Dan Young serves as Director of Finance for the Department of Business Services at Virginia Commonwealth University. Dan oversees the overall Business Services fiscal management, to include accounting, budgets, fiscal planning and financial reporting. He also manages the Mail Services contract and partnership. A Commonwealth Management Institute (CMI) graduate, Dan began his service at VCU in 1988. He graduated from West Virginia State University with a Bachelor of Science in Business Administration, majoring in both Finance and Accounting and minoring in Computer Sciences.Charlene Lacy [View Image]

Charlene Lacy

(804) 828-1782

Assistant Financial Manager

A member of Business Services’ three-person finance team, Charlene ensures the integrity of accounting and fiscal reporting for the following units: RamTech, VCU Dining Services, Barnes & Noble @ VCU (Monroe Park and VCU Medical Center) and the Contract Licensing Program. Charlene graduated from VCU with her Bachelor of Science degree in Marketing and has worked at the university for 29 years.Catherine Cecil [View Image]

Catherine Cecil

(804) 828-3429


Catherine Cecil is responsible for the accounting and fiscal reporting activity for multiple auxiliary programs within Business Services, to include Dining Services, Retail Services and Mail Services. Catherine previously worked as a Officer in a financial institution for over 18 years. She has served Virginia Commonwealth University for thirteen years.Stephen Barr Ed.D, CASP [View Image]

Stephen Barr Ed.D, CASP

(804) 828-1180

Director of Campus Services

Stephen Barr provides overall management for Dining Services, Dining Operations and Retail Services at Virginia Commonwealth University. With over 10 years of experience in higher education auxiliaries, Stephen implements policies and initiatives that exemplify excellent customer service. He leads the negotiation, development, and management of large and complex contracts, ensuring that units are professionally managed, meet customer needs and support the academic mission of VCU in a cost-effective and self-sustaining manner. In 2016 Stephen received his Certified Auxiliary Services Professional (CASP) certification from the National Association of College Auxiliary Services (NACAS). Stephen holds a Bachelor of Arts in Theatre Design from the University of New Orleans, a Master in Public Administration from Louisiana State University and a Doctorate of Education in Higher Education Leadership. Stephen currently serves on the NACAS East Board of Directors.

Christy Rabil [View Image]

Christy Rabil

(804) 828-3615

Marketing, Trademarks & Licensing Manager

As Marketing, Trademarks & Licensing Manager, Christy oversees all marketing, public relations and promotional activities for Business Services and its units. She also manages the university's trademarks and licensing program, ensuring proper usage of VCU's name and symbols. Christy has over 15 years of marketing and public relations experience in the private sector with consumer products and retail companies. Christy is a member of the American Marketing Association and the Public Relations Society of America. She holds a Bachelor of Science in Fashion Marketing from Virginia Tech and an MBA from Philadelphia University.

 Anna Obermiller [View Image]

Anna Obermiller

Communications Specialist

Anna Obermiller, Communications Specialist, is responsible for writing, editing, and proofreading all internal and external communications. She supports the Marketing team by providing timely updates and information that relate to the units within Business Services via email, social media, digital, and print communications. Anna is a member of the American Marketing Association and the Public Relations Society of America. As an alumna of Randolph-Macon College, she holds a Bachelor of Arts in Communications Studies.Tara Bridger [View Image]

Tara Bridger

(804) 827-0989

Graphic Design & Marketing Specialist

Tara Bridger, Graphic Design and Marketing Specialist, designs all print and digital media for Business Services. She also assists in various Trademarks & Licensing duties, manages the VCU Crafter's Program and assists in managing the departments’ social media accounts. An alumna of Liberty University, Tara holds a Bachelor of Arts in Graphic Design. Tara is a member of the American Marketing Association.Lauren Hay [View Image]

Lauren Hay

(804) 828-4629

Business Manager for Dining Services

Lauren Hay provides oversight of the VCUDine program as Business Manager for Dining Services. She manages the administrative policies, business functions and customer service for 23 on-campus dining locations, as well as the university vending beverage service and vended snack service. Lauren holds a Bachelor of Arts & Sciences in English from George Mason University.Alexandria Boothe [View Image]

Alexandria Boothe

(804) 828-1148

Customer Experience Specialist

As Dining Services Customer Experience Specialist, Alex assists students, faculty and staff with the purchase of dining plans, pricing and information for Dining Services on both campuses. She also works as the building manager within the department. Alex holds a Bachelor's Degree in Psychology from Virginia Commonwealth University and is a former RamTech at VCU employee. Barbara Lawson [View Image]

Barbara Lawson

(804) 828-0416

Dining Operations and Analytics Manager

As Dining Operations and Analytics Manager, Barbara oversees Dining Services’ capital projects, ensures contractual compliance and oversees yearly dining capital budget expenses. She analyzes data trends and creates reports to assist with forecasting. Barbara holds a Bachelor of Science in Business Information Systems from Virginia Commonwealth University. She has served as a VCU staff member for over 30 years.Stephen Monroe [View Image]

Stephen Monroe

(804) 828-3637

Assistant Manager of Operations & Analytics

Stephen Monroe has worked at Virginia Commonwealth University for nearly 20 years. As Assistant Manager of Operations & Analytics, Stephen monitors and verifies contract compliance amongst Business Services’ various partnerships. He also maintains the Dining Services equipment maintenance database and provides technical IT support for both Retail and Dining Services.Yvonne Jones [View Image]

Yvonne Jones

(804) 828-8692

Dining Operations Assistant Manager

Yvonne Jones has proudly worked at Virginia Commonwealth University for over 44 years. Within Dining Operations, Yvonne ensures the quality, service, sanitation, health and safety standards at all of Business Services’ 23 locations. She maintains the fixed asset inventory and supports Dining’s vending program. Yvonne is a member of the National Association of College & University Food Services. In 2010 Yvonne was nominated for the Dorris Douglas Budd Award, and in 2014 she received the Finance & Administration Division Award for Delivering Excellence in Customer Service.Robinette Butler [View Image]

Robinette Butler

(804) 828-0972

Dining Operations Specialist

Robinette Butler, Dining Operations Specialist, assists with equipment replacements and facilities repairs at each of the 23 dining locations operated by VCU Business Services.  Robinette has worked at Virginia Commonwealth University for over 15 years.Scott Hackenburg [View Image]

Scott Hackenburg

(804) 827-1895

Technology Manager

Scott Hackenburg is the resident technology expert in the Department of Business Services. As Technology Manager, Scott develops new reporting databases, maintains the department website, databases and servers, and develops new applications and reports to help streamline operations and increase productivity. Scott holds a Bachelor’s Degree from ECPI in Software Development.

Virginia Commonwealth University
Business Services
1111 West Broad Street
Richmond, VA 23298-0208

phone (804) 828-3894
fax (804) 828-7867

updated 04/26/2021 Edit

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