Communications and media careers transcend industry. Nearly every organization, whether for-profit or non-profit has a need for media, communications, advertising, marketing, public relations or journalism professionals. Media professionals and communicators generate billions of dollars in earnings each year. The sector as a whole is expected to grow in some areas while declining in others.
As technology continues to impact our lives, media and communications have to adapt to keep pace. With that in mind, career opportunities in more traditional media, such as print, are expected to decline over the next several decades. At the same time, career opportunities working with emerging and non-traditional media are expected to explode in the future. As the field evolves, many professionals find themselves practicing their craft outside of the structure of an advertising agency or traditional news organization, and instead are working as freelancers.
The Vault Guides offer information about communications and media careers. Each guide gives, among other valuable information, an overview of the job, and entry level requirements. You’ll notice that some jobs may overlap with a variety of majors or industries. Access The Vault to learn more.
Skills pay the bills in media and communications. Your ability to think strategically or produce incredible content plays a large role in your career success. At the same time, media and communications are people-focused industries. Soft skills such as communication and teamwork are equally important to long-term career success. Many media and communications professionals have these soft skills:
Practical skills are an essential part of positioning yourself as a highly-sought-after candidate. VCU has a partnership with Lynda.com to provide free skills training. Consider taking some of these recommended courses. To access VCU’s Lynda portal visit, Lynda.vcu.edu and log in with your eID and password.
American Press Institute
Poynter News U
VCU Advertising Facebook Group
The Hodge Partnership
CreateAthon on Campus VCU
Martin Agency One-week Summer Program
VCU Student Media
VCU Ad Club
Advertising and creative
Ad Age Talent Works
American Marketing Association Jobs
Aquent / Vitamin Talent
The Creative Group
To schedule an appointment with a Communications & Media advisor, call (804) 828-1645 or log into your Handshake account.