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Human Resources

Associate vice president, university marketing

About the position

Virginia Commonwealth University (VCU) seeks an exceptionally innovative, creative, and transformational associate vice president (AVP) for marketing in university relations to join a dedicated staff and leadership team at one of the nation’s premier student-centered, public research universities. The AVP is charged with increasing the institution’s visibility in support of its mission, vision, and goals. The vice president’s (VP) investment in marketing is a top priority for university relations (UR), and the vice president is looking for someone with whom he can work especially closely and effectively. 

The AVP will help manage branding for a university and health system that are grounded in inclusion, empathy, humanity and well-being. This branding is for an institution that not only has an economic and cultural impact on its greater community, but is also transformed to excellence by its diverse student, workforce and health care population. The AVP will be responsible for shaping how we boldly and clearly tell the VCU story while ensuring our storytelling embraces and centers the voices of all our community. The successful candidate will be a strategic thinker with experience in leading successful integrated marketing campaigns and will understand how marketing and PR work together to amplify the VCU brand. They will have demonstrated a track record in fostering a diverse and inclusive environment through communications/marketing work, operations and interpersonal relationships.

How to apply

VCU’s Executive Search Team is assisting Virginia Commonwealth University in this search. Application materials should be submitted to the VCU eJobs portal located at the link below:

VCU eJobs portal:

Please ensure that references submitted with your application materials include a prior or current supervisor, peer, and current or former direct report. A candidate questionnaire may be sent to you for completion separately to obtain additional, detailed information regarding your work experience. 

Additionally, confidential inquiries, nominations and application materials should be directed to Carol Ann Lawson. Submission of application materials as PDF attachments is strongly encouraged. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected. Initial screening of applications will begin immediately and will continue until an appointment is made.

Inquiries, nominations and application materials should be directed to: 

Carol Ann Lawson 

Celia O'Hallahan



Virginia Commonwealth University is an equal opportunity/affirmative action university providing access to education and employment without regard to race, color, religion, national or ethnic origin, age, sex (including pregnancy), political affiliation, veteran status, genetic information, sexual orientation, gender identity, gender expression or disability. Women, minorities, veterans and persons with disabilities are encouraged to apply.
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