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Major Maps

Strategic Enrollment Management and Student Success

Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2021-2022

Fashion

School of the Arts

Concentration(s):
Fashion Merchandising
Program description

The major in fashion merchandising requires a strong background in marketing, business and specialized professional courses with an emphasis on globalism. Students are directed toward assignments that will develop their skills in research, writing, presentation and critical thinking. Graduates find career opportunities in fashion forecasting, product development, advertising and promotion, retail management, buying, and international marketing.


Internships provide not only experience but industry contacts, and are strongly recommended. They may be conducted primarily during the summer semester.  Study abroad programs are readily available for fashion merchandising majors.

Career opportunities

Graduates find career opportunities in fashion forecasting, product development, advertising and promotion, retail management, buying, and international marketing.  The Department of Fashion Design and Merchandising is extremely proud of the accomplishments of their alumni and the successful careers that they enjoy.  Graduates from both tracks work both nationally and worldwide.  Our fashion design alumni currently work for such companies as Ralph Lauren, GAP, Ports 1961, TARGET, Macy’s, SEARS, Victoria’s Secret, Nordstrom, Jonathan Saunders, Under Armour, and Billy Reid.  Our fashion merchandising alumni can be found working at Louis Vuitton, Vogue.com, Hanesbrands, Fashion Snoops, Haddad Brands, Urban Outfitters, GUESS, Verdura, One Kings Lane, Nordstrom, MAC Cosmetics, Belk, American Eagle, French Connection, New York and Company, and SAKS 5th Avenue.

Change of major requirements

Student must submit an application to VCUarts as part of the change of major process. Please click here for more information on this application and upcoming deadlines.



Bachelor-level job titles
  • Buyer
  • Catalog Production Assistant
  • Fashion Photographer
  • Forecaster
  • Merchandiser
  • Production Coordinator/Assistant
  • Stylist
  • Visual Merchandiser
Graduate and professional level job titles
  • Fashion Director
  • Marketing Manager
  • Product Developer
  • Sales Director
Highest level of math required
  • Quantitative Foundations requirement only
Science required
  • Core only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.0
Department name:
Department of Fashion Design and Merchandising
Building/room location:
Pollak Building, 4th Floor
Campus (where 75% of courses are taken):
Monroe park
Phone:
(804) 828-1699
Email:
msbanton@vcu.edu

Major map compass icon [View Image]
Major map

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
GET REAL EXPERIENCE
PREPARING FOR LIFE AFTER COLLEGE

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your advisor to explore minors, certificates, and plan your required REAL experience.
  • Get familiar with the research process with the VCU Libraries Research Basics Guide.
  • Talk to professors about your research interests, electives, and strategies for success in your classes.
  • Explore innovation and business/non-profit creation classes with the da Vinci Center.
  • Complete the University Core courses by the end of your sophomore year.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Make friends with diverse perspectives and join a cultural or identity-related student organization.
  • Explore social issues, develop cultural competency skills, and engage with faculty through iExcel pop-up courses.
  • Investigate globally-focused courses in your major by pursuing language coursework or setting language proficiency goals with advisors and faculty.
  • Apply for the Critical Languages Scholarship.
  • Attend initial study abroad advising session and work with your advisor in selecting the best school and classes to find proper course equivalencies to fulfil major requirements. 
GET REAL EXPERIENCE
  • Complete a gap analysis with your career advisor to identify key skills required for your professional field.
  • Seek out practical experience through independent skill-building, internships, shadowing, or part-time work.
  • Explore global career options with a career advisor to set goals for getting your dream job.
  • Organize examples of your academic and professional experiences, accomplishments, and reflections in an ePortfolio.
  • Attend career and internship fairs and other professional development events.
  • Pursue a digital badge to highlight the knowledge, skills, and experiences employers and graduate schools value.
  • Consider NRF participation or submitting a YMA case study, and potentially receiving scholarship funds for an internship, as well as industry contacts.
PREPARING FOR LIFE AFTER COLLEGE
  • Connect with alumni on VCULink for career advice, industry contacts, and meaningful professional relationships.
  • Conduct informational interviews or shadow someone in a field of professional interest.
  • Ask a faculty or staff member to be your academic and professional mentor and to provide future letters of recommendation.
  • Meet with a coach at The Money Spot to set financial goals, understand student loans, and create spending plans.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • See your academic and career advisors to discuss graduation progress and career planning.
  • Enhance your business, software, technology, and creative skills using LinkedIn Learning.
  • Conduct independent undergraduate research.
  • Take FASH 450 Line Development and consider participating in an independent study program related to product and line development.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Build language proficiency and cultural competence by carrying out your plans for study abroad, internships, and service-learning.
  • Update your resume to include how you have developed your communication and interpersonal skills for future work on multidisciplinary and multicultural teams.
  • Get required REAL experience and effect community change by using iExcel’s Active Citizen’s Toolkit to vote and volunteer.
  • Explore new cultures at one of Richmond’s wide array of festivals.
  • Prepare for future work on multidisciplinary and multicultural teams by showcasing your interpersonal skills on your resume.
  • Junior year is the best time to study abroad while completing marketing and major requirement and elective courses.
GET REAL EXPERIENCE
  • Take advantage of mock interview opportunities through InterviewStream or meeting with a career advisor.
  • Update your ePortfolio.
  • Apply for the Graduate School Mentorship Program to learn more about graduate school and the graduate student experience.
  • Complete an internship in the fashion industry.
  • Identify and research at least three career paths.
  • Meet with faculty mentors to learn about their career path and industry connections.
PREPARING FOR LIFE AFTER COLLEGE
  • Make a plan with your academic, career, and faculty advisors for applying to graduate school or land a micro-internship.
  • Talk to advisors, faculty, and VCU Career Services about graduate school versus a job.
  • Study for and complete any standardized exams required for graduate school the summer before senior year. 
  • Prepare for job offer negotiation by researching salaries, benefits, and other opportunities for flexibility.
  • Connect with departmental alumni as a way of building contacts in the fashion industry. The department has a variety of alumni social media groups.
  • Create an online portfolio to highlight your skillset.

Excel
MAXIMIZE COURSE AND DEGREE PLANNING
  • Schedule an appointment with your academic advisor the semester before you graduate to ensure that all graduation requirements will be met.
  • Choose REAL electives to diversify your skillset and round out your degree.
  • Students must complete their senior capstone requirement in their senior year, FASH 445 Fashion Entrepreneurship.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Carry out globally-oriented research projects with multilingual faculty and international partners.
  • Read scholarly articles about diversity in your field.
  • Master your answers to interview questions about your experience working with diverse populations.
  • Plan for how you will grow your cultural agility after graduation.
  • Apply for Internships and volunteer opportunities with community and cultural organizations where your skills will be used and expanded. Seek out organizations who participate in “Fair Trade” and sustainable marketing.
GET REAL EXPERIENCE
  • Meet with your academic or professional mentor and identify examples of your experiential learning to share with employers.
  • Publish your original research in Auctus: The Journal of Undergraduate Research and Creativity.
  • Consider becoming an educator through programs like RTR, which prepare graduates from a variety of majors to become teachers in high-need schools.
  • Stay up to date on industry trends and refine and/or update skills required for your field.
  • Consider participating in professional networking through relevant organizations.
PREPARING FOR LIFE AFTER COLLEGE
  • Prepare for graduation by making a plan to complete licensing exams, applications, and self-marketing activities.
  • Single out prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Have a personal statement or cover letter reviewed by Career Services. 
  • Connect with the Office of VCU Alumni Relations at Grad Fair, Grad Bash, and the VCULink Industry Network or alumni chapter.
  • Seek out a faculty member to review and discuss your online portfolio.
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2021-2022

Fashion

School of the Arts

Concentration(s):
Fashion Merchandising
MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
ExperienceYear 2
  • Schedule an appointment with your advisor to explore minors, certificates, and plan your required REAL experience.
  • Get familiar with the research process with the VCU Libraries Research Basics Guide.
  • Talk to professors about your research interests, electives, and strategies for success in your classes.
  • Explore innovation and business/non-profit creation classes with the da Vinci Center.
  • Complete the University Core courses by the end of your sophomore year.
  • Make friends with diverse perspectives and join a cultural or identity-related student organization.
  • Explore social issues, develop cultural competency skills, and engage with faculty through iExcel pop-up courses.
  • Investigate globally-focused courses in your major by pursuing language coursework or setting language proficiency goals with advisors and faculty.
  • Apply for the Critical Languages Scholarship.
  • Attend initial study abroad advising session and work with your advisor in selecting the best school and classes to find proper course equivalencies to fulfil major requirements. 
  • Complete a gap analysis with your career advisor to identify key skills required for your professional field.
  • Seek out practical experience through independent skill-building, internships, shadowing, or part-time work.
  • Explore global career options with a career advisor to set goals for getting your dream job.
  • Organize examples of your academic and professional experiences, accomplishments, and reflections in an ePortfolio.
  • Attend career and internship fairs and other professional development events.
  • Pursue a digital badge to highlight the knowledge, skills, and experiences employers and graduate schools value.
  • Consider NRF participation or submitting a YMA case study, and potentially receiving scholarship funds for an internship, as well as industry contacts.
  • Connect with alumni on VCULink for career advice, industry contacts, and meaningful professional relationships.
  • Conduct informational interviews or shadow someone in a field of professional interest.
  • Ask a faculty or staff member to be your academic and professional mentor and to provide future letters of recommendation.
  • Meet with a coach at The Money Spot to set financial goals, understand student loans, and create spending plans.
Year 3
  • See your academic and career advisors to discuss graduation progress and career planning.
  • Enhance your business, software, technology, and creative skills using LinkedIn Learning.
  • Conduct independent undergraduate research.
  • Take FASH 450 Line Development and consider participating in an independent study program related to product and line development.
  • Build language proficiency and cultural competence by carrying out your plans for study abroad, internships, and service-learning.
  • Update your resume to include how you have developed your communication and interpersonal skills for future work on multidisciplinary and multicultural teams.
  • Get required REAL experience and effect community change by using iExcel’s Active Citizen’s Toolkit to vote and volunteer.
  • Explore new cultures at one of Richmond’s wide array of festivals.
  • Prepare for future work on multidisciplinary and multicultural teams by showcasing your interpersonal skills on your resume.
  • Junior year is the best time to study abroad while completing marketing and major requirement and elective courses.
  • Take advantage of mock interview opportunities through InterviewStream or meeting with a career advisor.
  • Update your ePortfolio.
  • Apply for the Graduate School Mentorship Program to learn more about graduate school and the graduate student experience.
  • Complete an internship in the fashion industry.
  • Identify and research at least three career paths.
  • Meet with faculty mentors to learn about their career path and industry connections.
  • Make a plan with your academic, career, and faculty advisors for applying to graduate school or land a micro-internship.
  • Talk to advisors, faculty, and VCU Career Services about graduate school versus a job.
  • Study for and complete any standardized exams required for graduate school the summer before senior year. 
  • Prepare for job offer negotiation by researching salaries, benefits, and other opportunities for flexibility.
  • Connect with departmental alumni as a way of building contacts in the fashion industry. The department has a variety of alumni social media groups.
  • Create an online portfolio to highlight your skillset.
ExcelYear 4
  • Schedule an appointment with your academic advisor the semester before you graduate to ensure that all graduation requirements will be met.
  • Choose REAL electives to diversify your skillset and round out your degree.
  • Students must complete their senior capstone requirement in their senior year, FASH 445 Fashion Entrepreneurship.
  • Carry out globally-oriented research projects with multilingual faculty and international partners.
  • Read scholarly articles about diversity in your field.
  • Master your answers to interview questions about your experience working with diverse populations.
  • Plan for how you will grow your cultural agility after graduation.
  • Apply for Internships and volunteer opportunities with community and cultural organizations where your skills will be used and expanded. Seek out organizations who participate in “Fair Trade” and sustainable marketing.
  • Meet with your academic or professional mentor and identify examples of your experiential learning to share with employers.
  • Publish your original research in Auctus: The Journal of Undergraduate Research and Creativity.
  • Consider becoming an educator through programs like RTR, which prepare graduates from a variety of majors to become teachers in high-need schools.
  • Stay up to date on industry trends and refine and/or update skills required for your field.
  • Consider participating in professional networking through relevant organizations.
  • Prepare for graduation by making a plan to complete licensing exams, applications, and self-marketing activities.
  • Single out prospective employers and create a job or graduate school search strategy at least 8 months before graduation.
  • Have a personal statement or cover letter reviewed by Career Services. 
  • Connect with the Office of VCU Alumni Relations at Grad Fair, Grad Bash, and the VCULink Industry Network or alumni chapter.
  • Seek out a faculty member to review and discuss your online portfolio.
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