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Strategic Enrollment Management and Student Success

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2021-2022

Mass Communications with a concentration in public relations, Bachelor of Science

VCU

Community college:
Associate of Science: Social Sciences (Reynolds Community College)
Reynolds Community College [View Image] Reynolds Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising, and student services based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge, and practice of a multidisciplinary and evolving media environment. The School values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance, and community engagement.

Career opportunities

The concentrations in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies. These concentrations are a training ground that prepares students to join the world community of media practitioners and are centered on professional practice, studio intensive coursework, and experimental collaboration.


The concentrations in journalism train alumni for competitive careers in print and video media and in such places as print and video newsrooms, digital news, magazines, and special interest publications. The concentrations in journalism are transferable to many other fields like law, business, or government service. 


The concentration in media production prepares graduates to work as content creators in in film and television, sports media, local or national production studios, and online productions.


The concentration in public relations prepares graduates to successfully enter the public relations field. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. The public relations profession calls for professional communicators; all organizations, big and small, must communicate with audiences to succeed.

Bachelor-level job titles
  • Art Director
  • Broadcast News Analyst
  • Development/Fundraising Manager
  • Digital Specialist
  • Grant Writer
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Radio and Television Announcer
  • Videographer
  • Visual Effects (FX) Artist
Graduate and professional level job titles
  • Copywriter
  • Creative Brand Manager
  • Director of Digital Media
  • Experience Designer
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

Transfer Advising Request


Office of Admissions

Telephone: (804) 828-1222 or (800) 841-3638

Email: ugrad@vcu.edu


Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • STAT 208 or STAT 210
Science required
  • Natural Sciences requirement only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5+ cumulative GPA, 2.5+ major GPA

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2021-2022

Mass Communications with a concentration in public relations, Bachelor of Science

Reynolds Community College (Associate of Science: Social Sciences)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Attend Reynolds orientation (SOAR).
  • Cultivate relationships with your professors.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Apply to the Reynolds Pathways Program.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Register for SDV 100.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Browse careers related to public relations through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
  • Create, upload and update your resume to the College Central Network.
  • Take a career assessment through the Virginia Wizard.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Assess your preparation for a career by completing a Gap Analysis.
ExperienceYear 2
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the Robertson School website to become familiar with the concentrations of the degree (advertising, journalism, and public relations).
  • Visit the VCU campus and attend a transfer admission session.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA), The Public Affairs Council.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the Robertson School and consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Learn about short-term, semester and year-long study abroad options.
  • Become familiar with OMSA at VCU.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL and learn about REAL graduation requirement.
  • Take advantage of free Financial Aid counseling.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Attend Reynolds orientation (SOAR).
  • Cultivate relationships with your professors.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Apply to the Reynolds Pathways Program.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Register for SDV 100.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
GET REAL EXPERIENCE
  • Browse careers related to public relations through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Create, upload and update your resume to the College Central Network.
  • Take a career assessment through the Virginia Wizard.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Assess your preparation for a career by completing a Gap Analysis.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the Robertson School website to become familiar with the concentrations of the degree (advertising, journalism, and public relations).
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA), The Public Affairs Council.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the Robertson School and consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
BUILD CULTURAL COMPETENCE
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Learn about short-term, semester and year-long study abroad options.
  • Become familiar with OMSA at VCU.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL and learn about REAL graduation requirement.
PREPARING FOR LIFE AFTER COLLEGE
  • Take advantage of free Financial Aid counseling.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Explore the types of aid available at VCU.

Course equivalent
Major map compass icon [View Image]
2021-2022

Mass Communications with a concentration in public relations, Bachelor of Science

Reynolds Community College (Associate of Science: Social Sciences)

Reynolds Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
ITE 115Introduction to Computer Applications and ConceptsINFO 160, 161, 1623Elective
Foreign LanguageForeign Language 101VCU equivalent4General education
MTH 154Quantitative ReasoningMATH 1313General education
Laboratory ScienceSelect 1: BIO 101, 107, CHM 101, GOL 105, or PHY 201VCU equivalent4General education
ENG 112College Composition  IIUNIV 2003General education
Foreign LanguageForeign Language 102VCU equivalent4General education
HLT/PEDHealth/Physical Education ElectiveVCU equivalent1Elective
HIS 121U.S. History IHIST 1033Major
MTH 245Statistics ISTAT 2103Major
HIS 122U.S. History IIHIST 1043Major
Laboratory ScienceSelect 1: BIO 101, 102, 107, CHM 101, GOL 105, or PHY 201VCU equivalent4General education
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252ENGL3General education
Social/Behavioral SciencePLS 211 U.S. Government POLI 1033Major
Transfer ElectiveCST 114 Introduction to Mass Media (if available). If not available, select alternate elective.MASC 1013Major
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252ENGL3General education
Social/Behavioral ScienceECO 120 Survey of Economics (or ECO 201-202)ECON 203 (or ECON 210-211)3 to 6Major
Transfer ElectiveSelect two electives. Select two if ECO 120 is selected or one if taking ECO 201-2026Elective
Reynolds credits transferred to VCU60
VCU courses
CourseTitleCreditsRequirements
MASC 101Mass Communications (if CST 114 is not taken; see note above about taking CST 114) Note: MASC 101 is the prerequisite for all other MASC courses. If CST 114 is not taken, consider taking MASC 101 at VCU over the summer prior to transfer.0 to 3Major
MASC 300Technical Prowess3Major
MASC 390Ethical Problems in Mass Media3Major
MASC 408Communications Law3Major
MASC 493Fieldwork/Internship3Major
MASC 499Career Minded3Major
MASC 203Journalism Writing3Major
MASC 210Public Relations3Major
MASC 333Public Relations Technical Writing and Media Relations3Major
MASC 335Multimedia Production for Public Relations3Major
MASC 336Social Media for Public Relations3Major
MASC 337Public Relations Strategy3Major
MASC 425Public Relations Research Methods3Major
MASC 439Agency 3Major
MASCSelect public relations electives (see VCU advisor for course options)6Major
ENGL 304Advanced Writing3Major (Ancillary)
MASC 274Diversity in the Media3Major (Ancillary)
MGMT 310Managing People in Organizations3Major (Ancillary)
MKTG 301Marketing Principles 3Major (Ancillary)
POLI or ENGLUpper-level POLI or ENGL writing course (ENGL 310, 393, 491)3Major
ENGLUpper-level ENGL literature course3Major
Credits completed at VCU63
Bachelor's degree total123
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