June 13, 2018
The ONE VCU master plan is driven by data, which comes in many forms: information learned at public meetings and forums, interviews with deans and senior administration and at small group listening sessions with stakeholder groups. In addition to what we learn by talking to our community, much data is derived from the many studies, plans and reports undertaken by the university and the greater community.
Before embarking on the master planning process, the planning team identified more than 40 studies and reports that should inform the master plan. Many of these reports are internal to VCU, but as an urban university with two campuses in downtown Richmond, there are also many initiatives from City and State government and private property owners that need to be considered.
While in the process of identifying those current studies and reports that should feed into the master plan, the planning team determined there were smaller feeder studies to be undertaken, or in some cases, updated. One such study is an update to the Retail Study the university first conducted in support of the previous master plan.
The university hired RCLCO, who had conducted the 2012 study, to provide the update. The original study only focused on the Monroe Park campus, but the current study has been expanded to include the MCV campus. The study will:
As part of the study a survey of the campus community was conducted to better understand spending habits. Some of the findings include:
The survey results will be included in the One VCU Master Plan and will provide valuable guidance in securing future retail and dining options for our campuses.
Below are a few selected charts from the survey results.
From retail study, what retail do you feel is missing? Clothing and Grocery Stores Lead the List [View Image]
From retail study, students want brands and walkability [View Image]
From retail survey, list of strengths and weaknesses, similar feedback across both Monroe and MCV [View Image]