CSL faculty research

The CSL isn't just the source for the next generation of sports leaders — it's a thriving research center driving industry innovation. Our faculty's groundbreaking research has examined topics as diverse as ticket pricing, the emotional aspects of fandom, fantasy sports, sport sponsorship, sport for social change and the environmental impact of professional sports.

Below is a list of our research publications organized by faculty member.

 

Refereed Publications

Dwyer, B., Scola, Z., & Drayer, J. (In press). Exploring the explicit and implicit appeal for retro sport logos. Sport Marketing Quarterly.

LeCrom, C. W., Dwyer, B., & Greenhalgh, G. P., Goebert, C., & Gellock, J. L. (2020). Comparing elements of study abroad among sport management students. Sport Management Education Journal, 14, 85-96. http://dx.doi.org/10.1123/smej.2019-0043.

Shapiro, S. L., Drayer, J., & Dwyer, B. (2020). An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions. Sport Management Review, 23, 797-809. https://doi.org/10.1016/j.smr.2020.02.006  

Larkin, B., Dwyer, B., & Goebert, C. (2020). Man or machine: Fantasy football and the dehumanization of professional athletes. Journal of Sport Management, 34, 403-416. https://doi.org/10.1123/jsm.2019-0106

Cutler, B., & Dwyer, B. (2020). Student-athlete perceptions of stress, support, and seeking mental health services. Journal of Issues in Intercollegiate Athletics, 13, 206-226.

LeCrom, C. W., Dwyer, B., & Greenhalgh, G. P. (2019). Theory creation in sport for development: Reflections on barriers and strategies for advancement. Journal of Sport Management, 33, 406-414. https://doi.org/10.1123/jsm.2018-0279

Dwyer, B., Larkin, B., & Goebert, C. (2019). Measuring fantasy team and favorite team interactivity through implicit association. Communication & Sport, 7, 811-828. https://doi.org/10.1177/2167479518804482

Drayer, J., Dwyer, B., & Shapiro, S. L. (2019). Fantasy millionaires: Identifying at-risk consumers based on motivations. Journal of Sport Management, 33, 37-49. https://doi.org/10.1123/jsm.2018-0164s   

Dwyer, B., Drayer, J., & Shapiro, S. L. (2019). To play or not to play? An analysis of dispositions, gambling, and daily fantasy sport. Journal of Sport Management, 33, 174-188. https://doi.org/10.1123/jsm.2018-0115   

LeCrom, C. W., Martin, T., Dwyer, B., & Greenhalgh, G. P. (2019). The role of management in achieving health outcomes in SFD programmes: A stakeholder perspective. Sport Management Review, 22, 53-67. https://doi.org/10.1016/j.smr.2018.09.005

Slavich, M. A., Dwyer, B., & Hungenberg, E. (2019). Taken back at the ballgame: The impact of nostalgia within the Minor League Baseball spectator experience. Journal of Sport Behavior, 42, 200-224.

Dwyer, B., Lupinek, J., & Achen, R. M. (2018). Challenge accepted: Why women play fantasy football. Journal of Sport Management.

Dwyer, B., Slavich, M. A., & Gellock, J. L. (2018). A fan’s search for meaning: Testing the dimensionality of sport fan superstition. Sport Management Review.https://doi.org/10.1016/j.smr.2017.12.001

Dwyer, B., Shapiro, S.L., & Drayer, J. (2018). Daily fantasy football and self-reported problem behavior in the United States. Journal of Gambling Studies. DOI: 10.1007/s10899-017-9720-4

Dwyer, B., & Weiner, J.F. (2018). Daily grind: A comparison of causality orientations, emotions, and fantasy sport participation. Journal of Gambling Studies, 34, 1-20. DOI: 110.1007/s10899-017-9684-4

Drayer, J., Shapiro S.L., & Dwyer, B. (2018). Worth the price of admission? The mediating effect of perceived value on ticket purchase intention. Sport Marketing Quarterly, 27, 44-57.

Slavich, M., Dwyer, B., & Rufer, L. (2018). An evolving experience: An Investigation of the impact of sporting event factors on spectator satisfaction. Journal of Global Sport Management, 3, 79-98.

Dwyer, B., LeCrom, C.W., & Greenhalgh, G.P. (2018). Exploring and measuring spectator sport fanaticism. Communication and Sport, 6, 58-85. DOI: 10.1177/ 2167479516679411

Weiner, J.F., & Dwyer, B. (2017). A new player in the game: Examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users. Sport Marketing Quarterly, 26,140-152.

Eddy, T., Dwyer, B., & Slavich, M. (2017). The impact of team outcomes, brand connection, and game attendance on the corporate image of a stadium naming-rights sponsor. Journal of Applied Marketing Theory, 7,1-17.

Greenhalgh, G.P., Dwyer, B., & LeCrom, C.W. (2017). A case of multiple (brand) personalities: Expanding the methods of brand personality measurement in sport team contexts. Sport Marketing Quarterly, 26, 20-30.

Shapiro, S.L., Dwyer, B., & Drayer, J. (2016). Are you playing fair? Examining the role of fairness in sport consumer ticket purchase decisions. Sport Marketing Quarterly, 25, 257-263.

Dwyer, B., Greenhalgh, G.P., & LeCrom, C.W. (2016). Niche- versus mainstream-sport spectators: An analysis of need for uniqueness and sport eFANgelism. International Journal of Sport Communication, 9, 364-383.

LeCrom, C.W., Rufer, L., Slavich, M., Dwyer, B., & Greenhalgh, G.P (2016). Exploring predictors of graduate school and career success: A case study in sport management. The College Student Journal, 50, 513-530.

Dwyer, B., Achen, R.M., & Lupinek, J. (2016). Fantasy v. reality: Exploring the BIRGing and CORFing behavior of fantasy football participants. Sport Marketing Quarterly, 26, 186-205.

Shapiro, S.L., Drayer, J., & Dwyer, B. (2016). Examining consumer perceptions of demand-based ticket pricing in sport. Sport Marketing Quarterly, 26, 34-46.

LeCrom, C.W., Slavich, M., Rufer, L., Greenhalgh, G.P., & Dwyer, B. (2016). Recalibrating the scale: A case of reseating a sold out arena. Case Studies in Sport Management, 5(2), 10-16.

Dwyer, B., Greenhalgh, G.P., & LeCrom, C.W. (2015). Exploring fan behavior: Developing a scale to measure sport eFANgelism. Journal of Sport Management, 29, 642-656.

Dwyer, B., Mudrick, M., Greenhalgh, G.P., LeCrom, C.W., & Drayer, J. (2015). The tie that blinds? Developing and validating a scale to measure emotional attachment to sport team. Sport Management Review, 18, 570-584.

Popp, N., Weight, E.A., Dwyer, B., Baker, A., & Morse, A.L. (2015). Assessing student satisfaction within sport management master's degree programs. Sport Management Education Journal, 9, 25-38

Greenhalgh, G.P., LeCrom, C.W., & Dwyer, B. (2015). Sport and the environment: Can a class change perceptions and/or behaviors? Journal of Contemporary Athletics, 9(1).

LeCrom, C.W., Greenhalgh, G.P., & Dwyer, B. (2015). Seeing the world differently: An analysis of the impact of a sport related study abroad program on global mindedness. Journal of Applied Sport Management, 7, 60-78

LeCrom, C. W., & Dwyer, B. (2014). From evaluator to insider: An academic’s guide to managing sport for development programs. Sport in Society, 17(11). doi: 10.1080/17430437.2014.982542

Dwyer, B., Eddy, T. & LeCrom, C. W. (2014). Destined to succeed? Team identification and the attributional bias of NFL fans. Journal of Sport Behavior, 34(4).

Greenhalgh, G.P., Dwyer, B., & Biggio, B. (2014). There‘s an app for that: The Development of a NFL team mobile application. Journal of Applied Sport Management, 6(4), 51-77.

Gawrysiak, J., Dwyer, B., & Burton, R. (2014). Mapping baseball’s technological evolution via in-home gaming. Journal of Applied Sport Management, 6(3), 75-101.

Shapiro, S.L., Drayer, J., & Dwyer, B. (2014). Exploring fantasy baseball consumer behavior: Examining the relationship between identification, fantasy participation, and consumption. Journal of Sport Behavior, 37(1).

Dwyer, B., Drayer, J., Greenhalgh, G.P., & LeCrom, C.W. (2013). Substitute or complement? Fantasy football and NFL fandom. Marketing Management Journal, 23(2).

Dwyer, B., & LeCrom, C.W. (2013). Is fantasy trumping reality? The redefined National Football League experience of novice fantasy football participants. Journal of Contemporary Athletics, 7(3).

Dwyer, B., Drayer, J., & Shapiro, S.L. (2013). Proceed to checkout? The impact of time in advanced ticket purchase decisions. Sport Marketing Quarterly, 22,166-180.

LeCrom, C.W., & Dwyer, B. (2013). Plus-sport: The impact of a cross-cultural soccer coaching exchange. Journal of Sport for Development, 1(2).

Drayer, J., Dwyer, B., & Shapiro, S.L. (2013). Examining the impact of league entry fees on online fantasy sport participation and league consumption. European Sport Management Quarterly, 13, 339-357.

Drayer, J., & Dwyer, B. (2013). Perception of fantasy is not always the reality: An exploratory examination into Blacks’ lack of participation in fantasy sports. International Journal of Sport Management, 14 81-102.

Dwyer, B. (2013). The impact of game outcomes on fantasy football participation and National Football League media consumption. Sport Marketing Quarterly, 22, 33-47.

Havard, C.T., & Dwyer, B. (2012). Examining on campus students’ constraints to attendance at college basketball games. Journal of Contemporary Athletics, 6, 203-217.

Dwyer, B., Shapiro, S.L., & Drayer, J. (2011). Segmenting motivation: An analysis of fantasy baseball motives and mediated sport consumption. Sport Marketing Quarterly, 20, 129-137.

Dwyer, B. (2011). Divided loyalty? An analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams. Journal of Sport Management, 25, 445-457.

Dwyer, B. (2011). The impact of attitudes and fantasy football involvement on intentions to watch NFL teams on television. International Journal of Sport Communication, 4, 375-396.

Dwyer, B., & Kim, Y. (2011). For love or money: Developing and validating a motivational scale for fantasy football participation. Journal of Sport Management, 25, 70-83.

Shapiro, S.L., & Dwyer, B. (2011). Web-based survey applications: A comprehensive review of providers and best practices for sport management researchers. International Journal of Sport Management, 12(3), 1-26.

Dwyer, B., Le Crom, C.W., Tomasini, N., & Smith, G.A. (2011). The Richmond what?!? Branding and positioning a new minor league baseball franchise. Sport Marketing Quarterly, 20, 56-64.

Dwyer, B., & Drayer, J. (2010). Fantasy sport consumer segmentation: An investigation into the differing consumption modes of fantasy football participants. Sport Marketing Quarterly, 19, 207-216.

Drayer, J., Shapiro, S.L., Dwyer, B., Morse, A.L., & White, J. (2010). The effects of fantasy football participation on NFL consumption: A qualitative analysis. Sport Management Review, 13, 129-141.

Dwyer, B., Eddy, T., Havard, C.T., & Braa, L. (2010). Stakeholder perceptions of an athletic program’s reclassification from NCAA Division II to NCAA Division I (FCS) membership. Journal of Issues in Intercollegiate Athletics, 3, 76-97.

Shapiro, S.L., Drayer, J., Dwyer, B., & Morse, A.L. (2009). Punching a ticket to the big dance: Determinants and financial implications of at-large selection to the NCAA division I men’s basketball tournament. Journal of Issues in Intercollegiate Athletics, 2, 46-63.

Southall, R.M., Southall, C., & Dwyer, B. (2009). What a wonderful time of the year: Institutional logics and the 2009 Bowl Championship Series telecasts. Journal of Issues in Intercollegiate Athletics, 2, 150-176.

Kluch, Y., & Rentner, T. (In Press). “As Falcons, We Are One Team!” Launching a grassroots institutional change initiative to promote diversity and inclusion through sport at a NCAA Division I institution. Sport Management Education Journal.

Wright-Mair, R., Kluch, Y., Turick, R., & Swim, N. (In Press). Driving inclusive excellence in athletics: High-impact practices among NCAA athletics diversity, equity, and inclusion professionals. Journal of Issues in Intercollegiate Athletics.

Cassilo, D., & Kluch, Y. (2021). Mental health, college athletics, and the media framing of D. J. Carton’s announcement to step away from his team. Communication & Sport. https://doi.org/10.1177/21674795211041019  

Jolly, S., Cooper, J., & Kluch, Y. (2021). Allyship as activism: Advancing social change in global sport through transformational allyship. European Journal for Sport and Society, 18(3), 229-245.

Kluch, Y. (2021). “It’s our duty to use our platform:” A qualitative examination of motivations for activism among NCAA Division I collegiate athletes. In R. Magrath (Ed.), Contemporary Perspectives on Athlete Activism. Routledge.

Kluch, Y. & Schuck, R. I. (2020). Constructing “the athlete:” Representations of male high school athletes in U.S. teen drama series. Sport in Society. https://doi.org/10.1080/17430437.2020.1862795

Kluch, Y. (2020). “My story is my activism:” (Re-)Definitions of social justice activism among collegiate athlete activists. Communication & Sport, 8(4-5), 566-590. https://doi.org/10.1177/2167479519897288   

Kluch, Y. (2020). National heroes or disgusting Nazis? Soccer patriotism, German national identity, and the ‘gaucho gate’ incident after the FIFA World Cup 2014. In N. Villanueva, The Athlete as a National Symbol: Critical Essays on Sports in the International Arena (pp. 71-87). McFarland Publishing.

Kluch, Y., & Wilson, A. (2020). #NCAAInclusion: Using social media to engage student-athletes in strategic efforts to promote diversity and inclusion. Case Studies in Sport Management, 33-43.

Lengel, L., Atay, A, & Kluch, Y. (2020). Decolonizing gender and intercultural communication in transnational contexts. In G. Rings & S. Rasinger, The Cambridge Handbook of Intercultural Communication, pp. 205-226). Cambridge University Press.

Mac Intosh, A., Martin, E., & Kluch, Y. (2020). To act or not to act? Student-athlete perceptions of social justice activism. Psychology of Sport & Exercise, 51, 1-8.

Kluch, Y., & Lengel, L. (2019). Critiquing hegemony through mediated critical communication pedagogy: Key questions for critical media analysis. In A. Atay & D. Fassett, Mediated Critical Communication Pedagogy (pp. 75-94). Lexington Books.

Kluch, Y. (2017). Recreational bodybuilding as cultural transformation: Communicating cross-cultural masculinities in U.S. college gym culture. In L. Finley & N. Gordon (Eds.), GenderSpectives: Reflections on Gender from a Communication Point-of-View (pp. 8-19). Cambridge Scholars Publishing.

Kluch, Y. (2017). Welcome to the peer? National identity, German belonging, and the Abercrombie & Fitch brand as social imaginary in re-unified Germany. Journal of Popular Culture, 50, 1168-1183.

Spencer, N., Adamson, M., Allgayer, S., Castaneda, Y., Haugen, M., King White, R., Kluch, Y., Rinehart, R., Walton-Fisette, T. (2016). Teach-ins as performance ethnography:  Athletes’ social activism in North American sport. International Review of Qualitative Research, 9, 489-514. doi:10.1525/irqr.2016.9.4.489

Faulkner, S. L., Kaunert, C., Kluch, Y., Koc, E. S., & Trotter, S. (2016). Using arts-based research exercises to foster reflexivity in qualitative research. Learning Landscapes, 9, 197-212.

Kluch, Y. (2015). “The man your man should be like:” Consumerism, patriarchy and the construction of twenty-first-century masculinities in 2010 and 2012 Old Spice campaigns. Interactions: Studies in Communication & Culture, 6, 361-377. doi:10.1386/isc

Refereed Publications

Huml, M., Gellock, J., LeCrom, C. (2020). College athletes and the influence of academic and athletic investment on sense of belonging. Journal of Amateur Sport, 6(2), 43-72.

 

LeCrom, C., & Naylor, M. (2020). Introduction to the special issue: Global perspectives in sport management education. Sport Management Education Journal [AOP]. https://doi.org/10.1123/smej.2020-0035

 

LeCrom, C., Dwyer, B., Greenhalgh, G., Goebert, C., & Gellock, J. (2020). Comparing elements of study abroad among sport management students. Sport Management Education Journal. [AOP].  

 

LeCrom, C. W., Dwyer, B., & Greenhalgh, G. P. (2019). Theory creation in sport for development: Reflections on barriers and strategies for advancement. Journal of Sport Management, 33(5), 406-414. doi: https://doi.org/10.1123/jsm.2018-0279

 

Gellock, J., Ekholm, E., Greenhalgh, G. P., LeCrom, C. W., Reina, C. S., & Kudesia, R. (2019). Women’s lacrosse players’ perceptions of teammate leadership: Examining athlete leadership behaviors, attributes, and interactions. Journal of Athlete Development and Experience, 1(2). doi: 10.25035/jade.01.02.02

 

LeCrom, C. W., & Martin, T. (2019). Sport for development’s impact on cultural adaptability: A process and outcome-based analysis. Journal of Sport Management, 33, 12-24. doi: https://doi.org/10.1123/jsm.2017-0302

 

LeCrom, C. W., Dwyer, B., & Greenhalgh, G. (2018). Study abroad’s impact on U.S. sport management students. Sport Management Education Journal, 12(2), 90-99. doi: https://doi.org/10/1123/smej.2018-0003

 

LeCrom., C. W., Martin, T., Dwyer, B., & Greenhalgh, G. (2018). The role of management in achieving health outcomes in SFD programmes: A stakeholder perspective. Sport Management Review. doi: 10/1016/j.smr.2018.09.005

 

Dwyer, B., LeCrom, C., & Greenhalgh, G. (2018). Exploring and measuring spectator sport fanaticism. Communication and Sport. doi: https://doi.org/10.1177/2167479516679411

 

Martin, T., LeCrom, C., & Lassiter, J. (2017). Hearts on our sleeves: Emotions experienced by service-learning faculty. Journal of Research on Service-Learning and Community Engagement, 5(1).

 

Greenhalgh, G., Dwyer, B., & LeCrom, C. (2017). A case of multiple (brand) personalities: Expanding the methods of brand personality measurement in sport team contexts. Sport Marketing Quarterly, 26(1), 20-30.

 

LeCrom, C. W., Greenhalgh, G., Dwyer, B., Slavich, M., & Rufer, L. (2016). Recalibrating the scale: A case of reseating a sold out arena. Case Studies in Sport Management.

 

LeCrom, C. W., Pratt, A. (2016). Exploring interactions between NCAA division I athletic directors and university presidents: A qualitative study from the athletic directors’ perspectives. Journal of Intercollegiate Sport, 9(2), 200-225.

 

LeCrom, C. W., Rufer, L., Savich, M., Dwyer, B., & Greenhalgh, G. (2016). Exploring predictors of graduate school and career success: A case study in sport management. The College Student Journal, 50(4), 513-530.

 

Dwyer, B., Greenhalgh, G., & LeCrom, C. (2016). Niche v. mainstream sport spectators: An analysis of need for uniqueness and sport eFANgelism. International Journal of Sport Communication, 9(3), 364-383. doi: 10.1123/ijsc.2016-0045  

 

LeCrom, C. W., Lassiter, J. W., & Pelco, L. (2016). Faculty feel it too: The emotions of teaching through service learning. Journal of Community Engagement in Higher Education, 8(2), 41-56.

 

Dwyer, B., Greenhalgh, G., & LeCrom, C. W. (2015). Exploring fan behavior: Developing a scale to measure sport eFANgelism. Journal of Sport Management, 29(6), 642-656. doi: 10.1123/JSM.2014-0201.

 

Reynolds, Z., Bonds, T., Thompson, S., & LeCrom, C. W. (2015). Deconstructing the draft: An evaluation of the NFL draft as a predictor of team success. Journal of Applied Sport Management, 7(3).

 

LeCrom, C. W., Greenhalgh, G., & Dwyer, B. (2015). Seeing the world differently: An analysis of the impact of a sport related study abroad program on global mindedness. Journal of Applied Sport Management, 7(2), 60-87.

 

Dwyer, B., Mudrick, M., Greenhalgh, G. P., LeCrom, C. W., & Drayer, J. (2015). The tie that binds? Developing and validating a scale to measure emotional attachment to sport team. Sport Management Review. Doi: 10.1016/j.smr.2015.01.001

 

Greenhalgh, G., LeCrom, C. W., & Dwyer, B. (2015). Going green? The behavioral impact of a sport and the environment course. Journal of Contemporary Athletics, 9(1).

 

LeCrom, C. W., & Dwyer, B. (2014). From evaluator to insider: An academic’s guide to managing sport for development programs. Sport in Society, 17(11). doi: 10.1080/17430437.2014.982542

 

Dwyer, B., Eddy, T. & LeCrom, C. W. (2014). Destined to succeed? Team identification and the attributional bias of NFL fans. Journal of Sport Behavior, 37(4), 333-350.

 

LeCrom, C. W., & Dwyer, B. (2013). Plus sport: The impact of a cross-cultural soccer coaching exchange. Journal of Sport for Development, 1(2), 1-16.

 

Dwyer, B., Drayer, J., Greenhalgh, G., & LeCrom, C.W. (2013). Substitute or compliment: fantasy football and NFL fandom. Marketing Management Journal, 23(2), 71-85.

 

Dwyer, B., & LeCrom, C. W. (2013). Is fantasy trumping reality? The redefined National Football League experience of novice fantasy football participants. Journal of Contemporary Athletics, 7(3), 119-139.

 

LeCrom, C. W., Selwood, J. P., Daldrup, P. & Driscoll, M. (2012). The impact of Nike project 40/generation Adidas players on Major League Soccer. Journal of Sport Administration and Supervision, 2, 32-40.

 

Martin, J., Eggleston, T., Seymour, V., & LeCrom, C. W. (2012).  One-hit wonders: A study of contract-year performance among impending free agents in Major League Baseball. Nine: A Journal of Baseball History and Culture, 20(1), 11-26.

 

Dwyer, B., LeCrom, C. W., Tomasini, N., & Smith, G.A. (2011).  The Richmond what?!? Branding and positioning a new minor league baseball franchise. Sport Marketing Quarterly, 20(1).

 

LeCrom, C. W., Warren, B. J., Clark, H. T., Marolla, J., & Gerber, P. (2009).  Factors contributing to student-athlete retention.  Journal of Issues in Intercollegiate Athletics, 14-24.

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