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Strategic Enrollment Management and Student Success

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The VCU Division of Strategic Enrollment Management and Student Success strives to attract and retain a talented and diverse student body that will not only graduate at a high rate, but also will contribute to a highly skilled 21st-century workforce.

We're comprised of multiple units that provide the primary oversight for the recruitment, retention, success and graduation of students at all levels; we are bigger and broader than the units that make up the division. SEMSS helps the institution set and meet goals associated with enrolling students at every level and supporting their success to promote retention and graduation.

Our work begins with an understanding of the world around us, including national and state trends and institutional mission and goals. As a division, we partner with many other areas throughout the university to impact campuswide marketing, recruitment and retention, tuition pricing, financial aid, academic and career counseling, and curriculum reform. SEMSS efforts reach far beyond our offices.

  • 1/3 of the fall 2020 freshman class is first-generation
  • 1/3 of the fall 2020 freshman class is Pell Grant eligible

Mission statement

SEMSS is committed to maximizing the university's capacity to recruit, retain, graduate and prepare broadly diverse and academically qualified students to contribute to a highly skilled 21st-century workforce through the design and execution of innovative and research-based enrollment and student success strategies in support of the university’s mission.

Core values

Did you know?

To support access, equity, diversity and inclusion, VCU has been SAT/ACT test-optional since 2015.

Division goals

Key initiatives

SEMSS achieves its business goals and supports VCU students through:

  • A student-centered enrollment experience 
  • A data-centric student success model 
  • A commitment to diversity, equity and inclusion

Learn more about these initiatives

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