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Strategic Enrollment Management and Student Success

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Strategic Enrollment Management Plan

The VCU Strategic Enrollment Management Plan 2025 lays the groundwork for developing a comprehensive enrollment and student success strategy. This foundation will maximize VCU’s capacity to fulfill its mission of providing a transformational student experience that prepares diverse students for their professional, community, social and personal lives. In partnership with five SEM planning councils, we assessed our enrollment organization, mapped new directions for the future and are now working to turn plans into action.

SEM Plan 2025 ensures that we will stay focused on the entire student lifecycle, from recruitment and admission through the educational experience (academic, cocurricular and student life) and post-graduation. The key to our success is broad engagement from the VCU community, including students, faculty and staff. You are invited to learn about our planning process, read a high-level version of our plan, and track our work and progress here.

VCU student lifecycle


Graphic showing the lifecycle of a student [View Image]

SEM 2025 planning process

Over 90 VCU faculty, staff and students served on five councils to guide the development of:

VCU SEM planning framework

Graphic showing the organization of the steering committees [View Image]

SEM Planning Council membership

SEM plan timeline

Timeline showing progress over 2019 [View Image]

Undergraduate recruitment goals

Undergraduate retention goals

Graduate recruitment goal

Graduate retention goal

Quest 2025

VCU's strategic plan, Quest 2025: Together We Transform, provides a six-year course of action that supports VCU's goal to become the premier urban, public research university.

Learn about Quest 2025

Data dashboards

VCU has developed a series of dashboards that help visualize Quest 2025 metrics and track the university's progress toward reaching its goals.

View metrics

View graphic versionView graphic version