April 30, 2014
Virginia Commonwealth University will dedicate its newly named Richard T. Robertson School of Media and Culture on May 6.
The Robertson School – which was previously the School of Mass Communications – was renamed in January in honor of alumnus and retired television executive Richard T. “Dick” Robertson. The name change both recognizes Robertson's significant volunteer service and ongoing philanthropic support of VCU and better reflects changes in the communications profession.
The dedication will be held in the courtyard of the Temple Building, 901 W. Main Street, from 4:30 to 6:30 p.m. Remarks start at 5:30 p.m.
Robertson will speak at the event, as will Hong Cheng, Ph.D., director of the Robertson School; Jim Coleman, Ph.D., dean of the College of Humanities and Sciences; VCU Board of Visitors Vice Rector William A. Royall Jr.; and Robertson School student Amir Vera. VCU President Michael Rao, Ph.D., will deliver remarks via a video message.
Cheng said renaming the school in honor of Robertson adds "enormous pride and prestige to our school." And, he said, changing the name from Mass Communications to Media and Culture better "reflects the drastic changes in the media landscape and in the world."
"While the new name allows us to continue the great tradition and maintain the strengths of the school in the field of media, it provides us with new opportunities to integrate the dynamic media culture, multi-culture and global culture into our programs, curriculum and activities, which should just better prepare our students for the ‘real world’ today and make them more competitive on the job market," Cheng said.
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