Social Media Guideline and Strategy
Social media sites offer opportunities to engage individuals, institutions, and organizations through an interactive process that has the potential to foster recognition, enhance creativity, build stronger relationships, and contribute to the success of VCU by sharing information and dialogue. Content posted to social media sites is public and has associated risks.
The purpose of the VCU Social Media Guidelines is to ensure the proper portrayal, promotion, and protection of the institution. These guidelines apply to all VCU-owned social media accounts and administrators of those accounts who engage in social media usage as part of their assigned VCU responsibilities.
Inappropriate disclosures, use of information, or acts of unprofessional behavior are not tolerated and will be addressed by university disciplinary procedures. VCU will report suspected unlawful conduct to appropriate law enforcement authorities.
Branding Requirements
All VCU-owned social media accounts must follow VCU identity and brand standards.
VCU social media branding requirements include:
- All policies, procedures, and guidelines regarding university trademarks, names, and symbols are followed for all VCU-owned social media accounts.
- Enterprise Marketing and Communications must approve logo usage. Visit identity standards for additional information on VCU branding requirements.
Review and follow the social media identity section in the VCU brand standards guidelines.
Who is our target audience?
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Who is the audience? |
(Example: job title, age, gender, salary, location, etc.) |
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What interest can we provide? |
(Example: entertainment, educational content, case studies, new products, etc.) |
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What platform(s) is best to reach our audience? |
(Example: Facebook, Instagram, etc., or niche platforms) |
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When is the best time to schedule posts? |
(Example: weekends, during their daily commute, etc.) |
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Why do they consume the content? |
(Example: to get better at their job, to become healthy, to stay up to date with something, etc.) |
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How do they consume the content? |
(Example: read blogs, listen to podcasts, watch videos, etc.) |
What content are you sharing, where, and when?
Here are the themes of our content for each of our social media profiles:
- Facebook:
- Instagram:
- Twitter: